The formerly delivery only, app-based restaurant service, Ando, has opened a brick and mortar location in New York City’s Union Square. While the restaurant will still perform deliveries, customers will have to pay a fee for the service. Otherwise, all food items are priced the same in the physical location as they are on the app. Ando has had a rocky year since its initial launch and has not yet turned profitable, though business operators predict that will change within the next year or so.
- Ando, once a New York delivery-only virtual restaurant, recently opened a fast-casual storefront near Union Square.
- From online to mortar and bricks, Ando now offers an expanded breakfast menu, with breakfast being served exclusively at the restaurant (no app service) on weekdays.
- CEO, Andy Taylor, believes the live eating site will expand the audience of the restaurant.
“The result is that Ando’s service model is now like every other restaurant with delivery in NYC — where people can go into the restaurant or order it for delivery.”