Nordstrom has started making an inroad into Manhattan that is significant and bigger. It has determined to open a flagship store in the fall in Columbus Circle and to add two smaller outposts in the area, according to the New York Times. This new moves make it part of the new chains Nordstrom is promoting. It is reported that the two new smaller stores will only cater to online pickups and returns, and there will be no merchandise in them. Some of the services they will also provide are tailoring and personal styling. One of the smaller stores will be at the West village and it is about 2, 413 square foot in area. One driving factor to the company why it is initiating these additions is because the company discovered through its research that many Manhattans prefer to stay in their homes rather than to leave to go outside. Therefore, this company is using this expansion to complement their services to better serve their customers. Although for decades Nordstrom has been holding off from making this move, this new locations are a big push for the Swedish-based company.
- It is reported that Nordstrom is making expansions in the Manhattan area which serves as a big push for the store chain.
- Nordstrom plans to open a flagship store that is of seven stories near Columbus Circle and then two smaller outposts as part of its department stores.
- The department store chain found that many people in Manhattan do not relish the prospect of leaving their homes so they decided to make this expansion.
“The two smaller stores will be for online pickups and returns and will not carry merchandise, the report said.”