Low alcohol-by-volume, or “Low-ABV” drinks are increasingly popular among the millennial crowd. Millennials drink less than other demographics, and look for more energy-filled or healthier drink options. Full liquor licenses are harder to obtain in New York City than a partial license. Restaurants and bars are addressing both the millennial appetite and the regulatory hurdles by adding many other ingredients to alcoholic beverages. This appeals to both the lower taste for alcohol, and makes the drink compliant with the law.
- An alcoholic beverage that is considered an ABV beverage is low in terms of alcohol content per volume consumed.
- Although ABV alcoholic drinks are as historic as alcohol itself, they are just now trending with some young adults.
- For some establishments that are having trouble getting a full liquor license, the trend to go for ABV drinks works in their favor.
“Seemingly rooted in the growing desire for “wellness” in an unwell world, millennials are drinking less — and more thoughtfully — than their Gen X and Boomer counterparts.”